Developed as part of a group project, Revinyl was a fictional brand offering custom vinyl records where customers could choose their own tracklists. Our team researched target audiences, crafted a digital marketing strategy, and created example content featuring YouTube and Spotify ad concepts to drive brand awareness and seasonal sales.

As part of a class group project, we developed marketing recommendations for 4 N.I.N.E. Thrift Store, a real local business. Our strategy focused on increasing engagement with younger audiences by leveraging the popularity of thrifted fashion and recommending digital campaigns to build brand awareness.

For my internship with the Career Development Center, I designed a marketing plan to make career support more visible and accessible to students. The project included in-depth research, content planning, and creative strategy across social media channels. Focused on boosting awareness, engagement, and shareable, student-driven content.