Newsletter Promo Report (Q4)

A performance analysis of a social media campaign driving traffic to a newsletter sign-up page across Instagram, Facebook, and LinkedIn.

Using Sprout Social and Google Analytics, I tracked how different content formats impacted engagement and website traffic. This included posts with QR codes to drive sign-ups and educational carousel-style content.

By alternating between posts with strong calls to action and posts focused on education that aligned with the brand’s “We’re always learning and sharing” value, I identified what resonated most with audiences. As a result, traffic to the newsletter was consistently driven, with impressions and website sessions steadily increasing throughout the quarter.